Shagun TV, the recently-launched 24-hour Hindi wedding entertainment channel, has mandated its advertising sales business to Aidem Ventures.
Commenting on the appointment, Vikas Khanchandani, Director, Aidem Ventures said, “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitisation, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge.”
“We are looking forward for a fruitful bonding and a long term relationship with Aidem Ventures,” said Chakardhar Dhoundiyal, Chairman, Vertent Media Soft, the parent company of Shagun TV.
Viewership apart, Khanchandani sees Shagun TV’s innovative content having tremendous potential with existing and new advertisers alike. Beyond the usual FCT buys, the channel offers a wide range of possibilities ranging from events, in-show integrations, selective and premium non-FCT ad elements and sponsored specials. “Wedding as a business in India is recession proof and continues to grow at a steady pace of 25 per cent y-o-y. We are also looking forward to work with stakeholders in the wedding business ecosystem to enhance opportunities,” he added.
Speaking on the idea behind launching Shagun TV, the channel’s Managing Director, Arunanjan Jha, said, “Marriage is considered to be one of the biggest celebrations in an Indian’s life. The channel carries the same ﬂavour. The Indian wedding industry is estimated at a staggering Rs 125,000 crore and the number just gets bigger every year. It is for this reason that the largest F&B, apparel, jewellery, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry.”
The channel’s content features pre-nuptial and post-nuptial programmes, issues and relevant information around marriages, match-making show ‘Mere Jeevansathi’, chat show ‘To Baat Pakki’, and ‘Honeymoon Travels’, which showcases exotic honeymoon destinations. The channel will soon be announcing its Hindi fiction line-up.