Aidem Ventures is broadening its international client base. The company will now handle the media sales function for South Korea based TV channel, KBS World. The channel is being distributed and broadcast via pay TV operators all around the world, including Reliance Big TV in India.
Announcing the appointment, Tae-Ho Sung, Senior Manager, Channel & Content Business – KBS, said, “KBS is very happy to sign a deal with Aidem Ventures for media sales of the KBS World channel in India. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media.” KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC.
Neena Dasgupta, Head – International and Digital Businesses, Aidem Ventures, said in a statement, “We are pleased to include KBS World in our steadily increasing bouquet of international offerings to global Indian advertisers. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies. Besides, the association will also help KBS efficiently and effectively leverage our robust media sales revenue management, our broad base of relationships and our extensive domain knowledge and expertise, thus making it a mutually beneficial arrangement.”
KBS World forms a part of South Korea’s broadcasting major Korean Broadcasting System (KBS). KBS World’s programming mix comprises the dramas, documentaries and entertainment programmes. KBS enjoys a leader’s position in terms of prime time news with an average 20 per cent rating or higher, while the total network achieves around 60 per cent rating.