Regional news channel Janta TV has assigned its ad sales mandate to Aidem Ventures.
Launched in 2011 by Gurbinder Singh, Janta TV has presence in the PHCHP market and is also widely distributed in the states of Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.
“The Aidem team possesses a great amount of business appetite as also a thorough understanding of the broadcast media and of the Indian advertising market. Their ability to reach out to marketers across levels is their most salient feature. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Gurbinder Singh, Vice President, Janta TV.
Alok Rakshit, Senior Vice President – Regional Bouquet, Aidem Ventures added here, “It isn’t very often in this economic climate and media landscape that an independent news channel such as Janta TV gets off the ground and marks its spot in the top 5 in its genre. It truly is exciting to be part of the channel’s expansion quest. The team is geared to get their feet on the street to help Janta TV maximise their revenue potential.”
“Bagging Janta TV is a big step towards our goal to build a more robust news media cluster, thus easing the media buying process,” said Shailendra Shetty, Senior Vice President, Aidem Ventures.
The channel claims to be the only regional news channel to dedicate 20 per cent of content towards public opinion shows (‘Bol Janta Bol’ and ‘Bol Free’) and has four fresh interactive bulletins.
Aidem’s news media representation portfolio covers NewsX, Live India, Jai Maharashtra, Jaya Plus, ABN Andhra Jyothy, and now, Janta TV as well.