Kalaignar TV, the DMK-owned TV channel from Tamil Nadu Chief Minister M Karunanidhi, has announced the launch of Sirippoli, its 24-hour comedy channel. Sirippoli would be formally launched on February 22, 2009. Kalaignar TV’s announcement comes close on the heels of Sun TV launching its comedy channel Adithya.
This is the fourth channel from the Kalaignar bouquet after the GEC Kalaignar, music channel Isai Aruvi and the recently launched news channel Seithigal. Kalaignar had been planning to launch its comedy channel for long now. exchange4media was the first to have carried the news of the possible launch of the news and the comedy channel.
Sirippoli would be dedicated entirely to comedy and comedy-related content, including comedy clippings from Tamil movies old and new.
As a prequel to the launch, the channel logo will be officially unveiled at an event in Chennai on Saturday, February 21, 2009. Veteran actor Dr Kamal Hassan will introduce the logo in the presence of a host of Tamil celebrities, which would include actor Manorama and comic actor Vadivelu, among others.
When asked more about the new channel, a Kalaignar official politely declined, saying “the channel will speak for itself”.
The sales and marketing of the new channel will be handled by Chennai-based company, Social Media, which has been handling the same duties for Kalaignar’s music channel Isai Aruvi. The launch event, which will coincide with the first anniversary of Isai Aruvi, has been coordinated by Social Media.
Commenting on the new channel’s marketing initiative and Isai Aruvi completing one year, K Sujit Kumar, Director, Social Media, said, “We have already finished releasing the print ads for the launch, while a TVC is being aired on Iasi Aruvi itself. Other than that, we have introduced some ground level activation by mixing up the Valentine’s Day celebration with the launch of the comedy channel and the existing music channel. Audiences of the music channel have been invited to send SMSes to the channel and 500 lucky winners will be sent free flowers at their door step. As part of keeping the humour quotient alive for the comedy channel, cauliflowers, instead of flowers, would be sent to the lucky winners. A lot of other activations have been planned to promote the launch of the new channel.”
Popularity of the comedy genre among Tamil audiences has triggered quite some action with new channel launches. What will be exciting to watch is the performance of these channels as standalone 24-hour comedy channels.
Kalaignar TV to launch 3 new channels; eyes expansion in US, Canada, Singapore, Malaysia
Sun TV to launch Tamil comedy channel Adithya from February 8
Comedy genre – the new flavour for Tamil channels