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After South focus, English news channel News9 eyes Delhi market

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After South focus, English news channel News9 eyes Delhi market

News9, the English news channel from The Associated Broadcasting Company Pvt Ltd (ABCL), plans to foray into the Delhi market by early 2011. Although their exact plans could not be ascertained, Mahendra Mishra, Director of News9, has confirmed the news.

News9 has met with success in the Bangalore market since its debut last year. The channel is also strengthening its positioning in the South India market and has plans to expand its horizon and include content catering to the Tamil Nadu and Andhra Pradesh markets, especially Chennai and Hyderabad. There are also plans to include the Kerala market at a later stage.

The format of News9 is such that it already includes national news and then moves on to city-specific news.

The Associated Broadcasting Company also owns popular Kannada news channel TV9.


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