First Aaj Tak and now it is STAR News. News channels are experimenting with looks to retain viewers if not increase them. It is repackaging time for STAR News and the channel is following a phased out transition, which began earlier this week, leading to a complete new look by February 5, 2005.
The change comes after a year-and-a-half of its inception. Though the logo and the base line remain the same, the channel has now infused brighter shades of red, yellow and blue. The station id is changed as well. Keertan Adyanthaya, Brand Director, STAR News says, “Except for the editorial philosophy, all other elements have been improved to upgrade the viewer’s experience.”
The changes come in line with the channel’s aim to showcase viewer’s point of view in its news dissemination. Adyanthaya says, “It was about time. We wanted the refresh the experience.”
Needless to say, news has evolved to a level where presentation plays a key role. Much has to be communicated and space constraint is a reality for broadcast reportage as well.