Top Story


Home >> Media - TV >> Article

After Aaj Tak, now STAR News dons a new look

Font Size   16
After Aaj Tak, now STAR News dons a new look

First Aaj Tak and now it is STAR News. News channels are experimenting with looks to retain viewers if not increase them. It is repackaging time for STAR News and the channel is following a phased out transition, which began earlier this week, leading to a complete new look by February 5, 2005.

The change comes after a year-and-a-half of its inception. Though the logo and the base line remain the same, the channel has now infused brighter shades of red, yellow and blue. The station id is changed as well. Keertan Adyanthaya, Brand Director, STAR News says, “Except for the editorial philosophy, all other elements have been improved to upgrade the viewer’s experience.”

The changes come in line with the channel’s aim to showcase viewer’s point of view in its news dissemination. Adyanthaya says, “It was about time. We wanted the refresh the experience.”

Needless to say, news has evolved to a level where presentation plays a key role. Much has to be communicated and space constraint is a reality for broadcast reportage as well.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve