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After a promising start, ‘Bigg Boss 4’ slips in ratings; planners still optimistic

14-October-2010
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After a promising start, ‘Bigg Boss 4’ slips in ratings; planners still optimistic

‘Bigg Boss 4’ had managed a good opening with 4.8 TVR (C&S, 4+, HSM), beating even the Commonwealth Games 2010 opening ceremony in ratings. The ‘controversial’ participants and Salman Khan as host had generated a lot of interest in the show. Planners too have been upbeat about the reality show. In fact, ‘Bigg Boss 4’ managed to find a spot among the top 10 programmes of the week.

However, ratings of the subsequent episodes have not matched up to the promise of the opening episode. The second episode managed to get a TVR of 3.7 and the ratings slide continued after that. Even the episodes with Salman Khan managed to get a rating of 2.8 TVR (Friday) and 1.9 TVR (Saturday).

Talking about the numbers, Ashvini Yardi, Head - Programming, Colors, said that the opening rating for ‘Bigg Boss Season 4’ had been encouraging for them. She added, “The show opening has been higher than the last three seasons, commanding 50 per cent share on the launch day. The weekly average in reality is equally exciting, averaging 3.1 TVR. The contestants are getting popular by the day, making the show more engaging.”

Talking about the way ahead for the show, Yardi added, “To add to the excitement, we have a new twist planned in the next few days; a new personality will enter the ‘Bigg Boss’ house. We are sure that the ‘Bigg Boss’ dominance will only strengthen over the next few weeks.”

Divya Radhakrishnan, President, TME, commented, “What you need to understand is the show format. Unlike ‘KBC’, which is a standard fare on all telecast days, what happens on ‘Bigg Boss’ over the weekend is totally different from weekdays.”

She added, “The opening show was more like an event, with performances and the curiosity to know who the inmates were. It’s very obvious that the ratings would dip subsequently. The highs for the show come on the weekends, when one gets to know who gets evicted, added with Salman’s pull.”

Talking about the prediction for the finale numbers, she pointed out that it was not a performance-led show like ‘Indian Idol’ for the finale to peak dramatically and added that to maintain ratings for a seven-day show was a tough call always.

Anamika Mehta, COO, Lodestar UM, remarked, “It’s early days and let’s not be quick to pass a verdict. Surely the season has already seen early exits of a few known faces and Colors would definitely create some twists to sustain interest and intrigue.”

She further said, “It’s an established property and would settle down towards stable ratings, with occasional highs and lows. One of the reasons could be the renewed interest in the Commonwealth Games given India’s performance. Would be interesting to see how the battle between ‘Bigg Boss’ and ‘KBC’ stack? Yes, currently Salman on the back of the stupendous success of ‘Dabaang’ would be able to attract masses to its fold with his style and personality. Controversy typically adds back to viewership, given the curiosity element and after all the high decibel drama and threats it will only bounce back.”

And much drama is in store on screen and off screen too. A certain political party has threatened cable operators in Mumbai to blackout Colors during the telecast of ‘Bigg Boss’ at 9 pm from October 14, 2010. The party is protesting the presence of two Pakistani participants in the show.

More details are awaited on this development.

Also read:
... as ‘Bigg Boss 4’ pips the Games to the ratings post 

Will ‘Bigg Boss 4’ propel Colors to the numero uno spot again?
 

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