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After ‘Dial One Aur Jeeto,’ SaharaOne revamps ‘Bollywood Aur Kya’

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After ‘Dial One Aur Jeeto,’ SaharaOne revamps ‘Bollywood Aur Kya’

Following the launch of ‘Woh Rehne Wali Mehlon Mein,’ SaharaOne has revamped two of its shows – first ‘Dial One Aur Jeeto’ and then ‘Bollywood Aur Kya’.

Explaining more on reasons behind these revamps, Purnendu Bose, COO, Sahara One, said, “We at SaharaOne Television believe in continuously raising the bar for ourselves. Naturally, all revamps are the result of several things, such as viewer feedback and response, the creative part of evolving a show and taking it further, and also the need to keep refreshing our shows and giving our viewers what we believe they want to see.”

In the case of ‘Dial One Aur Jeeto,’ the channel has elongated the show with bigger prizes and featuring stars as special guests. “We did this because of the show’s increasing popularity,” said Bose.

The channel will give its viewers double dose of Bollywood buzz with not one but two episodes a week of Bollywood Aur Kya. The show is slated for every Sunday, 7.00 pm and Friday at 8.00 pm.

Bose further said, “Hosted by Shonali Malhotra, the show will feature several exciting new segments like Public Poll, I-contact, On Location, Xclusive, Bollybash, Bollywood Buzz, Filmy Forecast, etcetra, making it a complete Bollywood buzz magazine. On Fridays, it will feature exclusive star interviews and will be hosted by Shweta Keswani. We expect to keep our viewers happy and engaged by our channel and all its programmes.”

Has the revamped ‘Dial One Aur Jeeto’ been up to expectations? Bose replied, “Dial One Aur Jeeto has always been extremely popular. And when recently we revamped it, the first episode received a whopping 15 lakh phone calls and 40,000 plus SMSs in a single day. So far, we’ve had celebs like Priyanka Chopra, Diana Hayden, Aftab Shivdasani and Neha Dhupia on the show, and now with the one hour telecast, the opportunity for viewers to win has doubled. All this has indeed added great value to the show and to viewer satisfaction.”

As to what can be expected in the future, Bose said, “We believe in constant innovation and evolution, and you will agree that this is exactly what the creative process of producing each show warrants. So I guess the process will continue. We obviously take viewer response and feedback into consideration at every step of the way.”


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.