Top Story

e4m_logo.png

Home >> Media - TV >> Article

Advertisers express reservations over service tax, ISA to meet AAAI

29-July-2002
Font Size   16
Advertisers express reservations over service tax, ISA to meet AAAI

The broadcasters, advertising agencies and the advertisers have been deliberating over the issue of who is going to take the brunt of the 5 per cent service tax levied by the Finance Ministry. The broadcasters had proposed to incorporate this 5 per cent service tax as part of the release order to advertising agencies. Advertising agencies would have passed the 5 per cent service tax to the advertisers. Most of the large advertisers who are part of Indian Society of Advertisers (ISA) have expressed reservations over it. To discuss this, ISA and Advertising Agencies Association of India (AAAI) representatives would meet on Wednesday 31st July, in Mumbai .

Senior AAAI executive confirmed the same to exchange4media. When contacted, a spokesperson of a large advertiser opined that it was unfair to pass this 5 per cent service tax burden on to the advertisers as he/she was already grappling with market shares and cost issues and confirmed that the meeting on Wednesday was an attempt to share and discuss these view points with advertising agencies. The broadcasters, advertising agencies and advertisers are keenly looking forward to this meeting so that this contentious issue gets resolved soon.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.