Aditya Pittie of Pittie Group will be joining as Director of EPIC – the channel that focuses on Indian history and mythology content. Pittie will lead the day-to-day operations of the linear television channel, concentrating on all the commercial functions of revenues and costs.
Pittie has been a strong entrepreneur as the CEO of the Pittie group. He has had extensive experience in Real Estate, media and FMCG, having successfully turned around Sanskar TV in the past and recently launched a bouquet of channels under the 'Shubh' brand. He has also been responsible in making Patanjali consumer products the success story they are today in modern retail, becoming their biggest distributor. He will be responsible for taking EPIC to the next level with stronger monetisation and alliances with advertisers and MSOs.
Commenting on the role, Aditya Pittie said, "EPIC is a strong brand in the television space and it's an honour for me to lead the team and fulfill its legacy. In this phase of the company, we will focus on monetisation and work with our customers very closely to help brands and businesses achieve their goals through unique partnerships, while continuing to grow EPIC’s viewership."
Mahesh Samat, founder and Managing Director, EPIC said, “Aditya will bring in a fresh energy and a new impetus behind EPIC. As the channel moves from the first phase of launch to the next phase of consolidation and monetisation, we need leadership that will take EPIC to this next key step of its long-term journey. With his drive, focus and result-orientation, Aditya is uniquely qualified to lead the linear television business into the future."
“Digital is the most significant opportunity for content creators and EPIC is uniquely positioned to take advantage of this opportunity with its strong and distinctive content. With the app and other syndication opportunities, we expect this to be a strong part of the business model in the coming years," added Samat.
Mahesh Samat will continue to be on the board of the company and will focus on the strategic and business development areas of the company with a focus on digital and non-linear opportunities.