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Ad war heats up in West Bengal assembly elections

15-April-2016
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Ad war heats up in West Bengal assembly elections

From front page advertisements, television commercials, poster wars and digital films, the ad campaign by various political parties in West Bengal and Assam has shot up and the credit goes to West Bengal Assembly polls.

Former Chief Minister, Buddhadeb Bhattacharjee of Communist Party of India, current CM, Mamata Banerjee of Trinamool Congress and the Bhartiya Janata Party are pulling out all stops to seek the attention of the voters.

BJP is playing the corruption and development card in its ad campaigns in West Bengal. Publications like Anand Bazar Patrika, Sanmarg, Prabhat Khabar, ABP Ananda, The Telegraph and others are getting standard advertising from the political parties.

Mamata Banerjee lovingly called ‘Didi’ is also using digital media as tool to interact with the people. She is using Facebook live chat to connect with young voters across the state.

Trinamool Congress has also released a new video for their campaign titled ’Notun Sabera’. The fifty second video highlights the work and development done by the Mamata Banerjee led government in four and a half years.

Trinamool Congress in another video also claims how Bengal has changed in five years. The video also raised the famous Trinamool slogan of ‘Maa Mati Manush’. This slogan was coined by All India Trinamool Congress chief Mamata Banerjee as their "war cry" before 2009 General election of India.

West Bengal elections are currently in the last phase and will conclude on May 5th 2016. Currently campaigns are doing well as far as elections are concerned and given the huge turnout of voters.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.