Zee Network is restructuring the advertising sales for three of its flagship regional channels, Zee Marathi, Zee Bangla and Zee Gujarati. As part of the initiative, the advertising sales of the three channels will be centralised and they will no longer be sold individually, as was done until now.
Nitin Vaidya, Sr VP, Zee Regional Channels, said, “This initiative will help us bring about synergy and alignment to the advertising sales of our regional channels. This new ad sales model will be applicable to the western and northern regions of the country.”
The new ad sales structure will be headed by Rajiv Chatterjee. He will be responsible for the overall sales of the three channels. Rajiv in turn will report to Vaidya.