Top Story

e4m_logo.png

Home >> Media - TV >> Article

Ad roadblock for ITC brands on Star Network

16-December-2011
Font Size   16
Ad roadblock for ITC brands on Star Network

Star Network has undertaken ITC’s first ever roadblock exercise. In a 24-hour advertising deal, India’s largest network of channels will air advertisements only for ITC’s leading personal care brands Fiama Di Wills and Vivel.

Beginning 8 pm on December 15, 2011 till 8 pm on December 16, 2011, Star Network channels – Star Plus, Star Gold, Star One, Star Utsav, Channel [v], Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah – are airing advertisements of Fiama Di Wills and Vivel for a 24-hour period.

Vivel Active Fair, ITC’s first fairness cream, leads the product line-up, followed by Vivel Luxury crème, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of shower gel and bathing bar; Fiama Di Wills Gel Bar; Fiama Di Wills Shower Gels; Vivel Milk Cream & Glycerine; and Vivel Ultra Pro, the anti-dandruff shampoo.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...