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Ad Cap Case: Final hearing in Delhi HC on July 15

07-May-2014
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Ad Cap Case: Final hearing in Delhi HC on July 15

The Delhi High Court has fixed the date for final hearing in the 10+2 ad cap case on July 15, 2014. The decision was taken at the hearing in the Court today, May 06. The next date has been given keeping in mind News Broadcasters Association’s (NBA) request for more time.

As is known, some of the parties associated with the case include NBA, B4U, 9X Media, TV Vision, Sun TV Network, E24, and Kalaignar TV against the Telecom Regulatory Authority of India (TRAI).

The petitioners’ side is represented by Nish Bhambani, Nidhi Jain, Ankur Sood, GS Mani, and Abhishek Malhotra. The respondent’s side is represented by Saket Singh.

In the previous hearing on March 13, Saket Singh, the counsel for TRAI, the respondent in this case, pointed out, “In some cases, a few broadcasters have been found violating the ad cap rules, with the violations sometimes extending to almost 20 hours a day.” The counsel pleaded for an early hearing in the case.

In its December 2013 hearing, the Delhi High Court had given temporary relief of around three months to broadcasters when it asked TRAI not to take any coercive action against the news broadcasters for not following the 12-minute mandated ad cap. The broadcasters were asked to send their weekly advertisement data to TRAI. The order was passed following a writ petition filed by the broadcasters on December 17, 2013 to get the ad cap reviewed quickly.

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