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Action unlimited: UTV Action now speaks in Telugu too

04-July-2011
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Action unlimited: UTV Action now speaks in Telugu too

UTV Action, which showcases Hollywood action movies dubbed in Hindi, is now seeking to beef up its regional presence with the launch of UTV Action Telugu.

Unveiled by actor-turned-politician Chiranjeevi, UTV Action Telugu joins UTV’s existing bouquet of channels – Bindass, UTV World Movies, UTV Movies and UTV Action Hindi.

Commenting on the development, MK Anand, CEO, Broadcast, UTV, said, “For us, UTV Action was a fantastic success. It hit a goldmine when we put a certain list together. It wasn’t just dubbing Hollywood movies in Hindi, but it was a fact that one couldn’t find good action movies at one space. Action is something which is neutral in its language and appeal. Therefore, now for us the next step is to take UTV Action to Telugu, Tamil, Bangla, Punjabi, Gujarati, etc.”

He further said, “Any language that can be accommodated feasibly is where we want to go. Because we have something which is working for us, we already have the rights to the films. We have a headstart. We know the format, so to take us to the next language wasn’t difficult.”

Speaking about UTV Action Telugu’s programming strategy, Anand said, “We want to give our viewers the best of action – be it in any language. We plan to launch with 250 Hollywood action-packed blockbusters for the first year and would then gradually increase the number, depending upon viewing patterns and changing trends.”

The channel library will include blockbusters such as ‘Karate Kid’, ‘Spiderman’, ‘Kung Fu Hustle’, ‘XXX’, ‘Men in Black’, ‘Hancock’, ‘Ultraviolet’, ‘Underworld: Evolution’, ‘A Perfect Getaway’, ‘Bad Boys II’, ‘Vertigo’, ‘National Security’, and ‘Salt’.

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