ABP News under its flagship election programme “KaunBanegaPradhanmantri” has launched KBPM App and Game to engage viewers on mobile platform. The app and game is available on both Android and iOS platform.
KBPM app has sections like latest news, videos, polls, live TV. The content is updated real time and viewers can access news in the form they want. Along with this, a viewer through mobile can register his opinion on five key questions the constituency is facing. The question involves who in their views will be the prime-minister to questions on the state of electricity, roads, etc. in their respective constituency. With more than 5000 downloads, the app is already creating waves reinforcing the ABP News leadership in the market.
KBPM game has two characters, NaMo and RaGa. The competitive fun run-com game with NaMo and RaGa allows users to act as their favourite candidate and get the desired 272 seats. There are in total five levels, start from easy with increasing difficulty. Multiple issues like corruption, pits, etc. act as barrier and every time the character hits these, there is a drop in the seat. One has to jump over the hurdle and get the power ups like parachute and rocket which speeds up the candidate movement ahead. With level of difficulties and super powers, one needs to keep winning seats till 272 which is the no. to form the govt. In both the products, the integration of sponsors is also done.
“ABP News stands for keeping viewers ahead. With successful launch of KBPM app and game which is first of its kind and variety of new programming like Ghosnapatra, News Room Me Netaji, etc., we have not only reinforced the leadership of ABP News in election programming but also in digital products” saidAvinashPandey, COO, ABP News.
Speaking on this, Sujeet Mishra, Sr. Manager, Marketing said, “The leader in election programming has to keep innovating and offering something new and fresh to viewers and advertisers. While KBPM app will keep viewers updated while on the move, KBPM game will let consumer experience how it feels to be in the race for PM.