Top Story

e4m_logo.png

Home >> Media - TV >> Article

ABP News and Aaj Tak led election results day verdict

03-January-2014
Font Size   16
ABP News and Aaj Tak led election results day verdict

Election verdict is huge fodder for all news channels as it defines the trust, credibility and robust journalism standards of any channel. Post the counting day of the recently concluded Assembly elections in four states, every channel claimed to be number one in one way or the other. Some channels gave the day’s ratings to prove their mettle on the counting day, while some gave a week’s rating, claiming their supremacy over others in the election week.

The Hindi speaking market, which comprises bulk of the viewers as the four states that went to polls – Rajasthan, Madhya Pradesh, Delhi, and Chhattisgarh – were majorly Hindi speaking states, had a huge influence over the national ratings.

As per the ratings data sourced from TAM subscribers for the HSM market on the counting day of the recently concluded assembly elections, the Hindi news segment was led by ABP News with a share percentage of 3.4 per cent. The channel recorded 428,000 TVTs.

Aaj Tak was placed second with a channel share of 3.25 per cent and 409,000 TVTs. India TV was in the third position with 251,000 TVTs and a channel share of 1.99 per cent. Zee News was placed fourth with 215,000 TVTs and channel share of 1.71 per cent. What is interesting to note is the difference of 158,000 TVTs in the viewership between the second and third player.

Every channel had their own exit polls and predictions regarding the outcome of elections. The programming of most of the channels was similar comprising of debates and discussions throughout the day, followed by news in the night.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign