Election verdict is huge fodder for all news channels as it defines the trust, credibility and robust journalism standards of any channel. Post the counting day of the recently concluded Assembly elections in four states, every channel claimed to be number one in one way or the other. Some channels gave the day’s ratings to prove their mettle on the counting day, while some gave a week’s rating, claiming their supremacy over others in the election week.
The Hindi speaking market, which comprises bulk of the viewers as the four states that went to polls – Rajasthan, Madhya Pradesh, Delhi, and Chhattisgarh – were majorly Hindi speaking states, had a huge influence over the national ratings.
As per the ratings data sourced from TAM subscribers for the HSM market on the counting day of the recently concluded assembly elections, the Hindi news segment was led by ABP News with a share percentage of 3.4 per cent. The channel recorded 428,000 TVTs.
Aaj Tak was placed second with a channel share of 3.25 per cent and 409,000 TVTs. India TV was in the third position with 251,000 TVTs and a channel share of 1.99 per cent. Zee News was placed fourth with 215,000 TVTs and channel share of 1.71 per cent. What is interesting to note is the difference of 158,000 TVTs in the viewership between the second and third player.
Every channel had their own exit polls and predictions regarding the outcome of elections. The programming of most of the channels was similar comprising of debates and discussions throughout the day, followed by news in the night.