ABP News Network which had launched its Gujarati news channel ABP Asmita in February this year. The channel has garnered a reach of 8.2 million viewers and is listed amongst the top 3 news channels in Gujarat.
Shazi Zaman, Group Editor, ABP News Network said, "For our Gujarati viewers in the state and anywhere in the world, ABP Asmita fulfils the need of fair, balanced and objective news with the dedication that is evident in our Hindi, Bangla and Marathi channels."
Ashok Venkatramani, CEO, ABP News Network further said, "We are committed to making ABP Asmita a strong conveyor of pride for which the Gujaratis are known globally and at the same time to contribute in their progress. We are using the best and latest technology to broadcast "ABP Asmita" channel, this will serve the Gujaratis in India and every corner of the world with quality news at a lightning speed."
The weekly coverage has expanded to three folds of what it was during its launch. During special news coverage, ABP Asmita has been the clear choice with 34 per cent market share during ‘Jagannath Rath Yatra’ a renowned religious procession attended by over 2 lakh people in Ahmedabad and 44 per cent market share during ‘Pramukh Swami Maharaj Story’ a special coverage on Pramukh Swami Maharaj.
News is updated expeditiously on the channel’s website www.abpasmita.in and ABP Asmita app. News bulletins and various other programs of ABP Asmita Channel are also uploaded.
Celebrating this success, ABP Asmita recently rolled out a high decibel campaign in trade along with an activation in top 21 advertising agencies across the country.
*SOURCE BARC, TG- 15+ NCCS:ABC , Market - Guj / D&D / DNH, Wk 13’2016 – 33’2016