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AAP spends Rs 22 crore in 3 months on advertising

AAP spends Rs 22 crore in 3 months on advertising

Author | exchange4media News Service | Wednesday, Aug 05,2015 8:19 AM

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AAP spends Rs 22 crore in 3 months on advertising

Denying the allegation that huge amount of money was being spent on advertisements glorifying Chief Minister Arvind Kejriwal and the party, the AAP government told Delhi High Court that it was spending Rs 8 crore per month on ads.

The response came after Delhi HC asked AAP government to furnish details of money spent on advertising. HC asked the Aam Aadmi Party to file a status report with all the details of money they spent on advertisements. This order from the HC came following Supreme Court’s judgement of government advertisement guidelines which was passed earlier this year in order to check the misuse of public money.

An affidavit filed by Delhi government’s standing counsel Raman Duggal said, “Total budget for advertising is for a sum of Rs 40,000 crore, out of which Rs 523 crore is earmarked for information and publicity which comes to 1.518 per cent. From the date of the Supreme Court judgement in question, that is from May 13, 2015 and till date, a sum of Rs 22,33,24,659 has been spent on print, electronic media as well as outdoor publicity which works out to approx Rs 8 crores per month from May 2015...which comes to very meagre amount as compared to the total budget of Rs 523 crore for information and publicity.”

The court’s order came after senior Congress leader Ajay Maken filed a PIL. Media reports suggest he sought direction to restrain Delhi government from airing its recent audio visual advertisement and also advertisements in other media.

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