Tata Sky Ltd, the joint venture between Tata Group and Star, has roped in Aamir Khan as brand ambassador. Khan will feature across all Tata Sky brand and product communication, including advertisements on TV, print, outdoor, radio and other mediums.
Vikram Kaushik, CEO and Managing Director, Tata Sky Ltd, said, “Aamir makes a perfect fit with the Tata Sky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country.”
Commenting on his association with Tata Sky, Khan said, “I am delighted to be associated with Tata Sky. Since its launch, Tata Sky has redefined television viewing in India, and I am proud to be associated with a brand that epitomises continued innovation and excellence in home entertainment.”
Tata Sky crossed the two-million connections mark in a period of just 20 months, thus retaining its position as the fastest growing direct-to-home service provider across the globe. The company will also be launching its high-end personal video recorders (PVR) later this year.
With Shah Rukh Khan already asking people to opt for DishTV with “Thoda aur wish karo, Dish karo”, it would be interesting to see how Tata Sky plans to up the ante with the equally popular Aamir.