TV Today Network is launching an English News Channel, in Mid February next year. Speaking to exchange4media, G Krishnan, CEO & ED, TV Today Network, said, "The channel is expected to start broadcasting by mid-February 2003. The market is big, there are about 100 million English speaking audience, out of which about 60 million are in the metros." The name of the English news channel has still not been decided, Krishnan told exchange4media.
Whether the English news channel will garner good viewership numbers as the Hindi News channel will only become clear with time, however with this launch TV Today Network is likely to benefit on other aspects of business.
According to some media analysts, the launch of another news channel is supposed to put Aaj Tak in stronger bargaining position vis-à-vis bouquets in the market.
Also, it would be beneficial from the point of view of gaining greater share of advertising revenues. "The ad pie for the news channel market is growing and is expect to reach Rs. 500 crore in the next 2 years. Of this, we expect to garner a major share," says Krishnan.
Following this, TV Today Network is planning to take Aaj Tak to NRI market in USA and UK. The news provided by Aaj Tak, for NRI market will be derived from Hindi and English news channels in the Indian market.