Aaj Tak has just bagged an international recognition for one of its programme. The Hindi news channel has been awarded the Finalist Certificate in the 2005 International Television Programming and Promotion Competition of the New York Festival for its police bribery case story in the ‘Best Insert Category.’
Telecast of the ‘The Police Bribery Case’ brought to light instances of bribes being taken by Delhi Police and Excise officials from bootleggers in West Delhi. As a result 30 police personnel were suspended.
Commenting on the win, Rajesh Sheshadri, Marketing Head, Aaj Tak, said, “The award is a testimony to the great content that we have on our channel. Good content is created in its own individuality and the recognition thus follows.”
Aaj Tak has bagged various other international awards in 2004, which include the Promax Awards and the Asian TV Awards. At the national level, the channel has been recognised on platforms like Abby, RAPA, Indian Marketing Awards and the Indian Television Academy Awards. Aaj Tak is also the only news channel to find place in the Limca Book of Records and has been hailed as a Business Superbrand by the Superbrands Council.
For close to 50 years, the New York Festival has honoured excellence in creative communication and work that touch the hearts and minds of readers, listeners and viewers worldwide.