Top Story


Home >> Media - TV >> Article

Aaj Tak to telecast JBC from January 31

Font Size   16
Aaj Tak to telecast JBC from January 31

Aaj Tak is all set to telecast its new ‘news’ presentation, JBC. Javed Jaaferi will present the bi-weekly variety newsmagazine on Saturdays and Sundays. Dubbed as an entertainment show, JBC will be aired for 30 minutes.

The programme will be a satire of various news channels and formats, complete with JBC Channel ID, signature tune, and promos. Speaking on the strategy behind this programming initiative, G Krishnan, CEO TV Today Network, says, “JBC is in line with the innovativeness and uniqueness of programming offered by Aaj Tak and it would certainly attract more viewers. In future, we propose to come up with a line of programming that would touch the lives of our viewers in more ways than one.”

JBC intends to encompass a wide array of entertainment segments: stand-up comedy, situational comedy, satirical skits, interviews with celebrities, and funny song and dance routines.

Krishnan adds, “Jaaved is an extremely talented and versatile artist with an ability to imitate almost anyone. The viewers will see the politicians, personalities and happenings as portrayed by Jaaved. The USP would be Jaaved’s ability to sense, personify, satirize, and to think on his feet. This would provide the programme an altogether new and fresh feel.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...