Aaj Tak is all set to telecast its new ‘news’ presentation, JBC. Javed Jaaferi will present the bi-weekly variety newsmagazine on Saturdays and Sundays. Dubbed as an entertainment show, JBC will be aired for 30 minutes.
The programme will be a satire of various news channels and formats, complete with JBC Channel ID, signature tune, and promos. Speaking on the strategy behind this programming initiative, G Krishnan, CEO TV Today Network, says, “JBC is in line with the innovativeness and uniqueness of programming offered by Aaj Tak and it would certainly attract more viewers. In future, we propose to come up with a line of programming that would touch the lives of our viewers in more ways than one.”
JBC intends to encompass a wide array of entertainment segments: stand-up comedy, situational comedy, satirical skits, interviews with celebrities, and funny song and dance routines.
Krishnan adds, “Jaaved is an extremely talented and versatile artist with an ability to imitate almost anyone. The viewers will see the politicians, personalities and happenings as portrayed by Jaaved. The USP would be Jaaved’s ability to sense, personify, satirize, and to think on his feet. This would provide the programme an altogether new and fresh feel.”