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Aaj Tak initiates 'Har Har Gangay' to save the holy river

18-July-2014
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Aaj Tak initiates 'Har Har Gangay' to save the holy river

Aaj Tak launched a special series on Ganga, ‘Har Har Gangay’, from July 14, 2014 at 8.30 pm. The first episode kicked off with a campaign that highlighted all the different aspects of the river Ganga – from the religious beliefs associated with the people, the history, the economy and the problems that the river is facing today.

Through the 12-part series, Aaj Tak will also attempt to offer solutions in the form of suggestions from people in every episode of ‘Har Har Gangay’.

Sharing the objective behind the show, Ashish Bagga, Group CEO, India Today Group said, “‘Har Har Gangay’ focuses on the state of India’s most revered river – the Ganga. The series gives an in-depth perspective on the state the river and looks at promoting the cause of ‘Save Ganga’. The thought process behind this show is to take these issues of the Ganga to millions of viewers while also suggesting a roadmap to the recovery.”

Bagga further said, “In the saving of the Ganga lies the nation’s progress. The series aspires to create a social awakening and a people-led movement for saving the holiest of all rivers. Aaj Tak’s tremendous reach and popularity will be instrumental in taking this social initiative to the people. With this series, Aaj Tak hopes to be an agent of change and catalyst for driving societal change towards a better future.”

Aaj Tak will also interview Minister for Water Resources, River Development and Ganga Rejuvenation Uma Bharti. The Minister has appreciated the initiative and hopes that this project will help gain public momentum to save the Ganga. In addition, responses from viewers will be taken through social media, SMS and call ins.

Shakti Pumps and Veedol have been roped in as the main sponsors for the show.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.