Top Story


Home >> Media - TV >> Article

Aaj Tak initiates 'Har Har Gangay' to save the holy river

Font Size   16
Aaj Tak initiates 'Har Har Gangay' to save the holy river

Aaj Tak launched a special series on Ganga, ‘Har Har Gangay’, from July 14, 2014 at 8.30 pm. The first episode kicked off with a campaign that highlighted all the different aspects of the river Ganga – from the religious beliefs associated with the people, the history, the economy and the problems that the river is facing today.

Through the 12-part series, Aaj Tak will also attempt to offer solutions in the form of suggestions from people in every episode of ‘Har Har Gangay’.

Sharing the objective behind the show, Ashish Bagga, Group CEO, India Today Group said, “‘Har Har Gangay’ focuses on the state of India’s most revered river – the Ganga. The series gives an in-depth perspective on the state the river and looks at promoting the cause of ‘Save Ganga’. The thought process behind this show is to take these issues of the Ganga to millions of viewers while also suggesting a roadmap to the recovery.”

Bagga further said, “In the saving of the Ganga lies the nation’s progress. The series aspires to create a social awakening and a people-led movement for saving the holiest of all rivers. Aaj Tak’s tremendous reach and popularity will be instrumental in taking this social initiative to the people. With this series, Aaj Tak hopes to be an agent of change and catalyst for driving societal change towards a better future.”

Aaj Tak will also interview Minister for Water Resources, River Development and Ganga Rejuvenation Uma Bharti. The Minister has appreciated the initiative and hopes that this project will help gain public momentum to save the Ganga. In addition, responses from viewers will be taken through social media, SMS and call ins.

Shakti Pumps and Veedol have been roped in as the main sponsors for the show.

Tags Aaj Tak Har Har Gangay Ashish Bagga TV Today Uma Bharti Shakti Pumps Veedol

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...