Top Story

e4m_logo.png

Home >> Media - TV >> Article

Aaj Tak goes in for makeover from September 6

04-September-2004
Font Size   16
Share
Aaj Tak goes in for makeover from September 6

Hindi news channel Aaj Tak is going in for a makeover from September 6. There will be a complete overhaul in terms of design and presentation of news. G. Krishnan, CEO, TV Today Network, says Aaj Tak's relaunch will showcase a new studio, a change in the logo, bold colours and a different presentation style. The changes have been made keeping in mind current international standards, he said.

Elaborating further, Krishnan said the channel would no longer be cluttered in terms of the on-air presentation. The colour red will be used predominantly to signify the speed of news delivery. The basic elements of nature like fire, wind, water, etc., will be used as combinations in the background to communicate the speed and urgency with which news is delivered.

Aaj Tak has also lined up several new programmes following the launch of the new look. These programmes will fill the gaps that exist currently. International consulting agencies Jump and Gosu were engaged to prepare the 'new look', which took almost four months to develop, Krishnan said.

Three years ago Aaj Tak launched a series of graphic elements like the news ticker, news flash, stock ticker, cricket score band, etc. The trend was picked by its competitors. The makeover aims to break free from the clutter now. Said Krishnan, "Aaj Tak has always been a trendsetter, not a trend follower. True to our tradition, the new look is yet another first in Indian news broadcasting and I am sure our viewers will enjoy the clutter-free viewing experience."

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve