Hindi news channel Aaj Tak is going in for a makeover from September 6. There will be a complete overhaul in terms of design and presentation of news. G. Krishnan, CEO, TV Today Network, says Aaj Tak's relaunch will showcase a new studio, a change in the logo, bold colours and a different presentation style. The changes have been made keeping in mind current international standards, he said.
Elaborating further, Krishnan said the channel would no longer be cluttered in terms of the on-air presentation. The colour red will be used predominantly to signify the speed of news delivery. The basic elements of nature like fire, wind, water, etc., will be used as combinations in the background to communicate the speed and urgency with which news is delivered.
Aaj Tak has also lined up several new programmes following the launch of the new look. These programmes will fill the gaps that exist currently. International consulting agencies Jump and Gosu were engaged to prepare the 'new look', which took almost four months to develop, Krishnan said.
Three years ago Aaj Tak launched a series of graphic elements like the news ticker, news flash, stock ticker, cricket score band, etc. The trend was picked by its competitors. The makeover aims to break free from the clutter now. Said Krishnan, "Aaj Tak has always been a trendsetter, not a trend follower. True to our tradition, the new look is yet another first in Indian news broadcasting and I am sure our viewers will enjoy the clutter-free viewing experience."