Leading television channels, Aaj Tak and Max have come together for an exclusive marketing tie-up for the forthcoming Videocon Cup Super Challenge 2004. Aaj Tak will have an access to Max commentators for its half-hour cricket capsule, ‘Runbhoomi.’
Videocon Cup Super Challenge 2004, comprising the world’s top three cricket teams–India, Pakistan and Australia-will be telecast live on Max from August 21 to 28.
Referring to the partnership, Rajesh Sheshadri, Manager Marketing, Aaj Tak, says, “This association is in line with our objective of providing value-added programming to our viewers.” Tushar Shah, Vice President, Marketing and Commercial, Max, adds, “This marks the beginning of a new era in marketing in the television domain. Max is known for innovation, creativity and attitude, and this tie-up is an example of all three coming together to create a win-win situation for both Aaj Tak and Max.”
‘Runbhoomi’ – the half-an-hour cricket bulletin will enable Aaj Tak to provide its viewers with some vital pre-match inputs. Aaj Tak will entertain cricket fans with interesting titbits on cricketing moments along with interviews of famed Max anchors like Mandira Bedi and others. They will complement Aaj Tak’s existing line-up of exclusive cricket experts that includes Sourav Ganguly, Arun Lal, Saba Karim, Yashpal Sharma and Madan Lal. This programme will be aired live on all the match days from 1 pm to 1.30 pm.