Top Story

e4m_logo.png

Home >> Media - TV >> Article

Aaj Tak and Max join hands for 30-min cricket capsule

21-August-2004
Font Size   16
Share
Aaj Tak and Max join hands for 30-min cricket capsule

Leading television channels, Aaj Tak and Max have come together for an exclusive marketing tie-up for the forthcoming Videocon Cup Super Challenge 2004. Aaj Tak will have an access to Max commentators for its half-hour cricket capsule, ‘Runbhoomi.’

Videocon Cup Super Challenge 2004, comprising the world’s top three cricket teams–India, Pakistan and Australia-will be telecast live on Max from August 21 to 28.

Referring to the partnership, Rajesh Sheshadri, Manager Marketing, Aaj Tak, says, “This association is in line with our objective of providing value-added programming to our viewers.” Tushar Shah, Vice President, Marketing and Commercial, Max, adds, “This marks the beginning of a new era in marketing in the television domain. Max is known for innovation, creativity and attitude, and this tie-up is an example of all three coming together to create a win-win situation for both Aaj Tak and Max.”

‘Runbhoomi’ – the half-an-hour cricket bulletin will enable Aaj Tak to provide its viewers with some vital pre-match inputs. Aaj Tak will entertain cricket fans with interesting titbits on cricketing moments along with interviews of famed Max anchors like Mandira Bedi and others. They will complement Aaj Tak’s existing line-up of exclusive cricket experts that includes Sourav Ganguly, Arun Lal, Saba Karim, Yashpal Sharma and Madan Lal. This programme will be aired live on all the match days from 1 pm to 1.30 pm.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group