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A24 Media and NBS News enter a news sharing pact

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A24 Media and NBS News enter a news sharing pact

A24 Media has formed a partnership with NBS News in India. With this, news coverage from the Indian sub-continent will be made available to emerging Africa. It will also create an opportunity for Indian broadcasters to access A24 Media’s coverage of the African continent.

Speaking on the partnership, Sidheswar Misra, COO, NBS News said, “We see great potential in the African content of A24 Media and this will be the first time Indian news television audience will get to view Africa’s rich history, culture, wildlife and development. We look forward to working closely with the A24 Media production team to create interesting customised content for Indian viewers.”

With a huge Indian diaspora across Africa, TV stations here will be able to finally serve that wealthy demographic with news of bollywood celebrities, cricket stars and political heavyweights. NBS’ digital content will be in greater demand as African broadcasters make the change from analogue and new channels look for unique programming.

Asif Sheikh, CEO, A24 Media, shared that NBS News had been a pioneer in multi-platform efforts which made it an ideal partner for A24 Media.

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