Channel7, which witnessed hectic activities and preparations prior to its relaunch, has gone on air with a new punch line – ‘Khabar, Har Keemat Par’. The new programming, new look and new editorial team all reflect the renewed vigour behind the channel.
Rajdeep Sardesai is the Editor-in-Chief of Channel7, while the editorial section is being headed by Ashutosh, who is the Managing Editor. The other members of Channel7’s editorial team include Executive Editor-Assignment, Mrityunjay Kumar Jha; Executive Editor-Input, Prabal Pratap Singh; Senior Executive Producer-Output, Sanjeev Paliwal; Senior Editor, Bureau Chief-National, Sumit Awasthi; Chief of Bureau, Mumbai, Sanjay Prabhakar; Deputy Editor-Programming, Rohit Lal; and Senior Editor, Prashant Tandon, among others.
Ashutosh will anchor ‘News Centre’, the flagship one-hour news show at 8 pm. This show encompasses all major news from across the country and abroad. On-ground reportage, studio interviews and in-depth analysis shape the format of the programme.
The multi-genre programming on the channel includes a sports-show christened ‘Sports Zone’, which will showcase key sports stories of the day; ‘Bombay Dreams’, which covers films and entertainment; ‘Hot Seat’, a programme structured on an one-on-one interview format with personalities making news headlines. Talk shows, debates, crime updates, and breakfast shows are also part of the programming mix.
Commenting on the programme line-up, Ashutosh said, “We have ambitious programming plans for Channel 7, including original content designed to appeal to viewers. The focus will be on building a channel that reflects the moment and engages with viewers over important issues of the day. Hard news will be our core offering as we feel sharpness in news has vanished from Hindi news channels.”
“Channel7 and CNN-IBN will complement each other in serving robust and high quality news from every region of the country and relevant global news. Both channels share common values where CNN-IBN’s baseline – “Whatever it takes” – is balanced by Channel7’s “Khabar, Har Keemat Par,” said Sardesai, Editor-in-Chief of Channel7 and CNN-IBN.
According to Dilip Venkatraman, Director Marketing, TV18 Group, “The Hindi news market is not only cluttered but challenging too. We have put in considerable effort in identifying the channel’s positioning and developed a new logo, look, and programming mix that will work in tandem with the positioning to deliver a holistic world class news experience.”
Rajnath Kamath, Director Sales, TV18 Group, said, “The synergy shared between CNN-IBN and Channel7 on the positioning platform of hard news will be the key differentiating factor in breaking through the clutter. The advertiser who comes on board TV18 will enjoy the benefits of being present in all the channels from the Group. This gives them the option of reaching various target groups across the country at the same time. We feel positive that this offering will help us accomplish our sales targets”.
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