With the launch of Monday-to-Friday global news programme BBC Dunia on ETV Jagdish Chandra Head of ETV News Network hopes ETV viewers across the country will get an international window in the form of BBC Dunia.
The channel’s new offering is a BBC Hindi TV news programme launched on ETV network in India and BBC Hindi websitebbchindi.com. The Monday-to-Friday global news programme BBC Dunia brings original BBC stories in Hindi, with a focus on international content aiming to resonate with the Indian audience.
“We used to telecast Global India at 6.30pm when it was a weekly half hour programme. Later when we thought of having a ten minutes international news segment from Monday to Friday, it was unanimously decided that we should go for a segment in 9PM bulletin so that all Hindi channels can take this segment LIVE simultaneously from London,” said Jagdish Chandra commenting on the BBC Dunia airing on a prime slot.
BBC Dunia is part of ETV’s 21.00 news slot, ETV News with BBC. It goes on air at 21.20 across the ETV network - ETV Rajasthan, ETV Uttar Pradesh and Uttarakhand, ETV Bihar and Jharkhand, ETV Madhya Pradesh and Chhattisgarh, ETV Haryana and Himachal and ETV Urdu. The programme is also available on demand on bbchindi.com and the BBC Hindi channel on YouTube.
“ETV channels are focussed on different regions and dominated mainly by regional news developments. Having a mix of national and international news at 9PM will definitely attract viewers,” said Chandra on the demand for this content in the prime slot.
Produced and presented from London, BBC Dunia is a fast-paced, dynamic 10-minute news programme with a special appeal to young viewers, delivering the BBC’s take on global events of the day - be it politics, science and technology or culture and entertainment - and looking at how global events impact India and the wider region. Delivering news coverage from the BBC, with exclusive BBC news features and original BBC pictures, the programme draws on the BBC’s newsgathering presence across the world, bringing the viewers the BBC’s insights and expertise.
"ETV is a leader in regional news space in the country, and this tie-up with BBC has added one more feather in its cap. Now ETV viewers across the country will get an international window in the form of BBC Dunia. This ETV BBC fusion will prove a boon for the viewers who like to watch news which really matters to them," added Chandra.
The channel has no immediate plans of going beyond the ten minute slot currently.