Top Story


Home >> Media - TV >> Article

A journalist is known by his last story: Deepak Chaurasia

Font Size   16
A journalist is known by his last story: Deepak Chaurasia

TRPs have been a major concern for every channel, but in this hyper-competitive scenario, India News, the channel from ITV Network, has occupied a respectable position in the television ratings under the guidance of Editor-in-Chief Deepak Chaurasia. So, what is the real strength of India News and what is the formula for its success?

In conversation with exchange4media, Chaurasia speaks about the secret to success, the programming line-up for the forthcoming General Elections and much more…

On the ‘secret’ formula
India News has been able to establish a strong foothold in the market because we concentrate on four parameters – Speed, Accuracy, Transparency and Aggression. These four parameters set us apart from the competition.

We want to show things related to people and their issues. People prefer to watch news with aggression. We should put out correct information in a format that it is relevant for the audience.

On the programming strategy for the elections
India News is coming up with a big show in two weeks. This show will be very different from the shows that are currently running on other new channels. I cannot reveal the details about the show, but the audience will surely appreciate it. We will also continue to run our flagship show, ‘Kissa Kursi Ka - PM Kaun’. We will be giving a new dimension to the election coverage through our shows.

On the journey with India News
In less than a year’s time, India News has created a space for itself among the viewers. People said that joining India News is a suicide attempt by me, but I have a very positive thinking. I see a door in every wall and this optimistic attitude has helped me in succeeding. I had met with an accident and was on rest for four and half months, but I used to work from home with the same passion and honesty.

I think that a journalist is known by his last story, and I strongly believe in competing with myself, thereby creating a new milestone every time.

On the controversy with Asaram Bapu and the Aam Aadmi Party
I clearly say that I am not against anyone and I don’t target people on my show. It is my responsibility to raise the burning issues of the nation. In the Asaram Bapu case, we took a stand on the matter and wanted to educate the society against the corrupt god-men.

We don’t have any hatred for Arvind Kejriwal and his party, but it was our job to highlight the statements of Swami Agnivesh. It is our responsibility to raise issues concerning the society.

On owners bypassing the editors
In the TV space, owners definitely do not bypass editors. We have no interference in the editorial from our owner. It is the editor’s duty to take the right decision on every news piece. However, our hit show, ‘Tonight with Deepak Chaurasia’, was Kartikeya Sharma’s idea.

On future plans of Broadcast Editors Association (BEA)
We are going to introduce a lot of new things this year. Apart from insurance for working journalists, we have also decided to launch awards for journalists.

Tags Deepak Chaurasia India News General Elections 2014 Asaram Bapu Aam Aadmi Party Arvind Kejriwal Swami Agnivesh Kartikeya Sharma Twishy Broadcast Editors Association

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...