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A fortnight on, NDTV Profit extends reach to 20 million C&S homes

02-February-2005
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A fortnight on, NDTV Profit extends reach to 20 million C&S homes

After its launch a fortnight ago, it is time to capture eyeballs. This is what NDTV has been gearing up for since the launch of their new business channel, NDTV Profit. “We have really performed tremendously and are available in almost all households,” said Rahul Sood, VP, Business Development, NDTV.

“We are reaching out to about 20 million homes (C&S households) nationally and are available in the top 125 towns across the country,” he said. The channel is available in the viewable band. Initially, the channel was facing some teething problems with cable operators Trinity and Spectra in New Delhi. Asked if some negotiations are on, he said, “These are minor issues which will be resolved in a few days.”

On the programming end, the channel has lined up an extensive budget special package for February. Vikram Chandra, CEO of NDTV.com and head of Profit channel, said, “Budget being our expertise, we will be focusing on it in February. There will be shows like Budget Battleground and other Budget Special shows along with the regular shows.”

On the initial response from viewers, Chandra said, “We have got a great feedback from our viewers. We did have a few teething problems but by and large the channel has been faring pretty well.”

Why was the logo changed? Replied Chandra, “Each of our channels has its own look and feel. We have created a new look for Profit too.”

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