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9XM reinvents itself with a new snappy look and viewing experience

22-May-2014
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9XM reinvents itself with a new snappy look and viewing experience

Started from 20th May, 9XM will up the music viewing experience with an all new look emphasising on a super large video area, enhanced audio quality and brighter bolder vibrant colours.

Designed by the in-house design team of 9XM the new look will provide the viewers a full-on immersive viewing experience with a super-large video display area and audio quality that ensures viewers experience the latest Bollywood music with a whole new level of punch.

Speaking of the design philosophy behind 9XM’s new avatar, Amar Tidke, SVP and Content Head, 9X Media said, "We at 9X Media, always believe in providing a complete music viewing experience to our viewers. Our on-air presentation and content curation techniques have always placed us many notches above the rest in the genre. While ideating on the new look, our strategy was -'Keep It Snappy, Keep it Seamless, Keep It Smart.' The new look of 9XM ensures that one quickly moves from one element to another in a truly seamless fashion with captivating vibrant colours and design elements. It's a very fresh approach to the way the latest super-hot Bollywood songs are presented.”

Further elaborating on the new look, Sunder Venketraman, Programming Head, 9XM said, "Youth with their short attention span are always on a look-out for new things. At 9XM it has been our constant endeavour to provide the best in class entertainment through innovative and appealing content and on-air presentation. With this new viewing experience, 9XM has yet again gone ahead and set new benchmark for all the rest to follow."
 

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