9X ventures into devotional programming with ‘Jai Maa Vaishnodevi’

9X ventures into devotional programming with ‘Jai Maa Vaishnodevi’

Author | exchange4media Mumbai Bureau | Saturday, Apr 19,2008 8:37 AM

9X ventures into devotional programming with ‘Jai Maa Vaishnodevi’

Given the popularity of devotional programmes and the revival of sorts of mythological epics like Ramayan and Mahabharat on TV, 9X, the Hindi GEC from INX Media, is launching a new series ‘Jai Maa Vaishno Devi’ from April 28. The programmes would be aired Monday to Thursday at 8 pm.

The show is being produced with the active involvement of the Vaishnodevi Sansthan in Jammu, and has been created after extensive research and eye-witness accounts. According to the channel, ‘Jai Maa Vaishnodevi’ would offer audiences a truly devotional experience along with the pleasure of watching a drama.

Indrani Mukerjea, Founder & CEO, INX Media, explained, “In keeping with our promise to provide nine times more entertainment, we have decided to venture into devotional programming to further enrich the 9X channel experience. ‘Jai Maa Vaishno Devi’ is a story about the divine as well as the devotees, thus making the show a fusion of devotional narration and family drama.”

Commenting on his latest venture in devotional programming, veteran producer Dheeraj Kumar said, “‘Jai Maa Vaishno Devi’ is a devotional show depicting the creation of the universe leading to the creation of the Trikut Parvat, the holy abode of Mata. Lavishly treated with high-end graphics and animation, its powerful stories would have a ‘Divine’ impact on the minds of the viewers. These devotional stories would connect the viewers from Treta Yug to Kal Yug.”

The series has been produced by Dheeraj Kumar’s Creative Eye Productions and directed by Anwar Khan. Some of the country’s best talent is associated with the show – for instance, some melodies are sung by Kavita Krishnamurthy, Shankar, Ehsaan and Loy, while the music has been composed by Ravindra Jain. The cast includes Rupa Dutta in the title role of Maa Vaishno Devi.

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