Top Story

e4m_logo.png

Home >> Media - TV >> Article

9X to launch post-Diwali; Tata Sky is the DTH platform

01-November-2007
Font Size   16
9X to launch post-Diwali; Tata Sky is the DTH platform

Following the soft launch of 9XM, the music channel of INX Media, 9X, the general entertainment channel from the stable, is also slated to go on air on November 12, 2007. Channel officials informed that the channel would also be available on the Tata Sky DTH platform on the same day.

Indrani Mukerjea, Founder and Group Executive Director, INX Media Pvt Ltd, said, “It gives me great pleasure to announce that 9X will unveil its line-up of primetime programming at 9 pm on November 12, 2007. We aim to provide complete family entertainment through a distinctive variety of programmes of compelling, world class quality that will connect with viewers instantly.”

As is known, 9X’s production partners include Balaji Telefilms, Synergy Adlabs, Endemol India, Ugraya Entertainment, Cinevista, BAG Films, Hats Off Productions, Televisa, Creative Eye, Miditech, Wizcraft, Edit II Productions and Beyond Dreams.

Amongst some of the shows on the channel, Ekta Kapoor is producing two dramas – ‘Kahe Naa Kahe’, which will air Monday to Thursday at 9 pm, and ‘Kya Dill Mein Hai’. Smriti Irani’s ‘Mere Apne’ will mark the television debut of Bollywood actor Vinod Khanna. The show is scheduled to air at 10 pm, Monday to Thursday. Actor Tanuja will make her TV debut in ‘Babban Bhai v/s Bimla Tai’. Synergy Adlabs is making its debut in fiction programming with romantic daily drama ‘Jiya Jale’.

Mukerjea said, “Today’s discerning TV viewers want content that is distinctive and appealing. 9X will uniquely combine glamour with depth and values, which is what today’s India is all about.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video