Hindi GEC 9X, the flagship channel of INX Network, is now available on DishTV, a part of the Zee Group. Following this agreement, all the three channels of INX Network – music channel 9XM, English news channel NewsX, and now 9X, are available to DishTV subscribers.
Indrani Mukerjea, Founder & CEO, INX Media, said, “9X has reached DishTV viewers in time for the launch of two of our biggest shows – ‘Lux Kaun Jeetega Bollywood Ka Ticket’, which starts from Sunday, July 6, and ‘Kahaani Hamaaray Mahaabhaarat Ki’, which starts on Monday, July 7. We are confident that these mega shows and the rest of 9X’s popular programming will deliver our promise of nine times more to DishTV subscribers.”
Jawahar Goel, Managing Director, DishTV, said, “With the addition of 9X, DishTV has further enhanced its general entertainment channel offering. All major channels, be it of national importance, regional bent, news, sports, music, children, etc., are available to the DishTV subscriber base, which currently stands at 3.4 million and growing at a fast pace. With 9X now available on DishTV, we re-establish our promise of wholesome entertainment to our discerning subscribers.”
DishTV’s channel offering has now crossed the 200-mark, which also includes 21 digital radio channels and eight services.