9X Jhakaas, Marathi music channel, is celebrating Diwali in a unique way, with the kids from The Vatsalya Foundation orphanage. To give the kids from Vatsalya Foundation a Jhakaas Dream Diwali experience, 9X Jhakaas has partnered with actor and comedian, Siddharth Jadhav and Camlin India. As part of this initiative, Siddharth Jadhav spent an entire day with the kids spreading smiles with food, games and also some by gifting them merchandise from Camlin India.
Speaking of this CSR Initiative Rohan Rane, Vice President, 9X Jhakaas said, "Diwali is a festival of lights and celebrations. This Diwali we have decided to share this festival with the less fortunate kids through our initiative Jhakaas Dream Diwali. Through this initiative the channel is partnering with NGO's to bring cheer and joy to the kids and fulfil their basic requirements or educational needs. We are grateful to our partner Camlin India and Siddharth Jadhav who have made this effort successful.”
9X Jhakaas captured these amazing/priceless moments and air them on the Channel as a special treat for the viewers, encouraging them to do their bit for the society. These episodes aired on 23rd and 24th October at 11 am.
Sharing his experience, Actor Siddharth Jadhav said "I had a lovely time interacting with the kids at Vatsalya foundation. 'Spread a smile this Diwali' the core objective of this Jhakaas initiative was successful thanks to the efforts of the Channel and the foundation. These kids are so talented and I am honoured that 9X Jhakaas made this happen."
Jhakaas Dream Diwali was promoted through on-ground and radio promotions. Korum mall in Thane and Seasons mall in Pune had Jhakaas Diwali donation boxes at key touch points for inviting people to donate whatever they wish to for the underprivileged kids.
The channel also promoted this initiative across digital and social media platforms and asked fans to pledge their support to the underprivileged kids and spread smiles this Diwali.