Top Story

e4m_logo.png

Home >> Media - TV >> Article

9X Jhakaas celebrates 3 years with specially produced music video

01-November-2014
Font Size   16
Share
9X Jhakaas celebrates 3 years with specially produced music video

9X Media’s Marathi music channel, 9X Jhakaas celebrates its third anniversary yesterday. As part of the celebration it announced that it has created a specially produced music video which will include some of the top Marathi singers from the industry.
With regards to this Rohan Rane, Head of Programming, 9X Jhakaas said, “We have completed three years and it has been fantastic in terms of the response from the industry and response from our viewers. When we started the channel it was our mandate how do we get our 15-24 age audience on to our Marathi movie industry as you know Maharashtra has big hang on Bollywood. So to get them to sample Marathi cinema and go to the theatres was one of the mandate that we had on the channel. We did this through research and looking at the tastes of the youth and acquired music accordingly. Doing that we got the numbers and a huge fan following. The point was that we have completed three years so why not make a completely youth centric song.”   

This song which is specially created for their anniversary will be playing for 20 days after the launch. The celebrations will be on digital as well as on the channel and there will also be an online contest where 3 lucky winners will be given smart phones. They also plan to get the entire Marathi industry to talk and tweet about the song.

Rane further spoke about how the channel was able to help push the Marathi movie industry which was predominantly unorganised when it came to promoting it. “What happens in a typical Hindi (movie) setup if there is one song that comes out, there are more than thousands of platforms to push the song. You have radio, TV and print. The Marathi movies did not have a platform. There is no platform which 24x7 pushes Marathi movies. So the point was to line-up all the movies take the songs which we knew would also be a good marketing push for the movie. Now if you see the entire Marathi cinema as a genre is moving. There are movies like Duniyadari which has made revenues in the vicinity of Rs 30 crore. These were numbers which were never seen in the Marathi regional space. You now have Ritesh Deshmukh and Ajay Devgan doing regional movies,” he said.

The largest share in terms of viewership of the channel comes from Mumbai followed by Pune, Kolhapur and Nasik.   
    
Watch the video here
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.