A peak into the glamorous lives of our celebrities, the biggest gossips and the smallest rumours, their well-kept secrets, we want to know it all. ‘Koffee with Karan’ does just that, a chat over a cup of coffee on Friday nights at 10 PM. Star World claims that the treatment of the show is very different, as the guests are not being profiled. Instead, it’s like a chat among friends, between host Karan Johar and his friends in Bollywood. At times Karan treads almost on forbidden ground, asking his celebrity guests from tinsel town questions that most interviewers wouldn’t dream of asking.
Ajay Vidyasagar, Senior Vice-President, Marketing, Star Network, explains, “The unique programming of the show is its selling point. In no other show do super celebrities chat in such a casual and free manner, cutting jokes about people and about each other.” He added that “people love trivia and they are getting it on this show”.
The show was launched on November 19 and is just a few a few episodes old. The first show featuring Shahrukh Khan and Kajol recorded a TVR of 0.37 in the four metros for the target audience Sec A,B,C in the age group of 24+. The second episode featuring Kareena Kapoor and Rani Mukherjee recorded a TVR of 0.58. The third show with Saif and Preiti Zinta showed a dip with a TVR of 0.19. Ratings for the fourth episode with Aishwarya Rai and Sanjay Leela Bhansali are yet to come out.
Radha Barua, Associate Business Director, Carat India, said, “There might be several reasons for people liking the show; the kind of chemistry Karan Johar manages to build works for the show. It also has two guests, and a three-way conversation always works better. It is also interesting to see how all of them, the host and the guests, interact with each other.”
The show also works because there is no stiffness between the interviewer and interviewees. For now Karan has managed to brew coffee and conversation well. Time will tell how ‘Koffee with Karan’ manages to score over the other run-of-the-mill chat shows on a sustained basis.