With just 10 days remaining for the digitisation deadline, the Ministry of Information and Broadcasting (MIB) has said that 81 per cent of cable TV digitisation has already been achieved in the four metro cities of Delhi, Mumbai, Kolkata and Chennai. This goes up to 87 per cent if the progress made by DTH is also taken into account. DTH operators have informed that 27 lakh set top boxes (STBs) have been installed so far in the four metro cities.
Meanwhile, the MIB has launched a promotional campaign in the electronic and print media to take awareness to the door steps of the people. Print ads in local newspapers, SMS messages, spots on all TV and radio channels started by the Ministry to inform people about the urgency to get set top boxes installed as well as benefits of digitisation have been generating awareness. Stakeholders have also stepped up their efforts to ensure that the deadline of October 31, 2012 is met. As per the data provided by MSOs, currently about 45,000 set top boxes are being installed per day in the designated four metro cities.
An analysis of the data and progress review shows that Mumbai has already achieved almost 100 per cent digitisation. In the other three cities, Kolkata has achieved 78 per cent digitisation in cable TV alone, with DTH, the percentage of digitisation in Kolkata goes up to 81 per cent. In Delhi, the digitisation percentage of cable TV is 74 per cent, with DTH, the number goes up to 81 per cent. Chennai has reported 60 per cent digitisation of cable TV, with DTH, the figure comes to 85 per cent.