Top Story


Home >> Media - TV >> Article

75 pc inventory sold for Airtel Champions League Twenty20, says ESPN Star Sports

Font Size   16
75 pc inventory sold for Airtel Champions League Twenty20, says ESPN Star Sports

At an event held in Mumbai on September 23, 2009, ESPN Star Sports unveiled the hand-crafted trophy for the Airtel Champions League Twenty20. The sports broadcaster also announced a comprehensive line-up of productions and global syndication initiatives in more than 160 countries on the occasion.

Present on the occasion were Lalit Modi, Chairman, Airtel Champions League Twenty20, and Manu Sawhney, MD, ESPN Star Sports.

Sawhney said that in India they had received a good response from advertisers for the tournament and had already sold close to 75 per cent of the inventory. In addition to Airtel as the title partner, Havells has come on board as associate partner, Coke has joined as beverage partner, while MIRC Electronics is the umpire sponsor. These apart, Maruti Suzuki, Sony India and Pepsi have been roped in as on-air sponsor.

Unveiling the trophy, Lalit Modi said, “The Airtel Champions League Twenty20 trophy is a distinct and an exquisite work of art, one befitting the stature of the tournament, The inspiration behind this unique trophy is the coming the stature of the world’s best domestic teams and cricketers to clash for the ultimate glory.”

Speaking on the array of global syndication, Modi commented, “Today, ‘Cricketisation’ is globalisation.” Elaborating further, he said, “With this array of production, we will lay emphasis on local language. Our aim is to further popularise the game of cricket. Cricket may be a religion in India, but in many other countries, the game is still not known. And this is one of the ways of have the game telecast in 11 different languages to many. Thus, we are glad to join hands with ESPN Star Sports, as it has the global reach, scale and stature to promote the game of cricket.”

The Airtel Champions League Twenty20 trophy has been designed by Carving Dreams and hand sculpted by creative Awards & Rewards.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video