At an event held in Mumbai on September 23, 2009, ESPN Star Sports unveiled the hand-crafted trophy for the Airtel Champions League Twenty20. The sports broadcaster also announced a comprehensive line-up of productions and global syndication initiatives in more than 160 countries on the occasion.
Present on the occasion were Lalit Modi, Chairman, Airtel Champions League Twenty20, and Manu Sawhney, MD, ESPN Star Sports.
Sawhney said that in India they had received a good response from advertisers for the tournament and had already sold close to 75 per cent of the inventory. In addition to Airtel as the title partner, Havells has come on board as associate partner, Coke has joined as beverage partner, while MIRC Electronics is the umpire sponsor. These apart, Maruti Suzuki, Sony India and Pepsi have been roped in as on-air sponsor.
Unveiling the trophy, Lalit Modi said, “The Airtel Champions League Twenty20 trophy is a distinct and an exquisite work of art, one befitting the stature of the tournament, The inspiration behind this unique trophy is the coming the stature of the world’s best domestic teams and cricketers to clash for the ultimate glory.”
Speaking on the array of global syndication, Modi commented, “Today, ‘Cricketisation’ is globalisation.” Elaborating further, he said, “With this array of production, we will lay emphasis on local language. Our aim is to further popularise the game of cricket. Cricket may be a religion in India, but in many other countries, the game is still not known. And this is one of the ways of have the game telecast in 11 different languages to many. Thus, we are glad to join hands with ESPN Star Sports, as it has the global reach, scale and stature to promote the game of cricket.”
The Airtel Champions League Twenty20 trophy has been designed by Carving Dreams and hand sculpted by creative Awards & Rewards.