9XM has done a brand integration campaign with Cadburys 5-Star. The brand characters Ramesh and Suresh will be seen in an advertisement with the iconic characters Bade-Chote of 9XM.
Bade and Chhote are seen indulging in their quintessential Bakwaas humour as Ramesh and Suresh get lost – thanks to 5-Star.
This is a unique initiative as this is the first time brand integration based concept has been executed featuring animated characters interacting with real ones in a live action format.
The campaign features Ramesh and Suresh in a conversation with Bade-Chote, includes jokes on Samosa, Joe Dsouza, double dates among others.
You can watch the campaign here: