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5-Star’s Ramesh & Suresh in a campaign with 9XM’s Bade-Chote

03-January-2015
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5-Star’s Ramesh & Suresh in a campaign with 9XM’s Bade-Chote

9XM  has done a brand integration campaign with Cadburys 5-Star. The brand characters Ramesh and Suresh will be seen in an advertisement with the iconic characters Bade-Chote of 9XM.

Bade and Chhote are seen indulging in their quintessential Bakwaas humour as Ramesh and Suresh get lost – thanks to 5-Star.

This is a unique initiative as this is the first time brand integration based concept has been executed featuring animated characters interacting with real ones in a live action format.

The campaign features Ramesh and Suresh in a conversation with Bade-Chote, includes jokes on Samosa, Joe Dsouza, double dates among others.

You can watch the campaign here:

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.