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363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition

363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition

Author | exchange4media News Service | Friday, May 05,2017 7:55 AM

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363.9 million in 4 weeks: VIVO IPL 2017 already has more viewers than the entire IPL 2016 edition

Sony Pictures Networks India (SPN), official broadcaster of the VIVO IPL, has created history by garnering a cumulative reach of 363.9 million viewers with just 32 matches against last year’s 361 million viewers for the entire IPL tournament.

The VIVO IPL 2017 matches are being broadcast on Sony MAX, Sony SIX and Sony ESPN.

Key highlights for Week 4, after 32 matches:

  • The tournament’s viewership stands at 22.3 million average impressions over last year’s 17 million average impressions after 32 matches.
  • VIVO IPL 2017 continues to grow and has achieved a cumulative reach of 363.9 million in the fourth week of the tournament as compared to last year’s 314 million after 32 matches.
  • The tournament enjoys higher engagement with 64 minutes as the average time spent per viewer as compare to 53 minutes last year, for 32 matches.
  • So far, the top performing markets are Maharashtra, AP/Telangana, Gujarat, Karnataka and West Bengal; amongst metros, Mumbai and Delhi take the top spot.

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