TODAY´S NEWS partners with Tata Sky to offer interactive self-assessment tool on TV partners with Tata Sky to offer interactive self-assessment tool on TV

Author | exchange4media Chennai Bureau | Saturday, Dec 01,2007 6:24 AM

A- partners with Tata Sky to offer interactive self-assessment tool on TV, a provider of online diagnostic and self-assessment tools, has partnered with Tata Sky to offer interactive learning on television. This partnership will enable the website to provide content for Tata Sky’s ‘Actve Learning’, which is a quiz-based educational service covering Mathematics, General Knowledge and Science for children in the age group of seven-11. The questions on ‘Actve Learning’ can be navigated with the remote, and children would be provided with correct answers and individual scores. is a product of Learnsmart India, which is promoted by Bodhtree Consulting and Unified Council. Bodhtree specialises in service oriented architecture (SOA) consulting and web services integration, apart from offering a range of other custom software development services to a global clientele. Unified Council is the first organisation in India to be ISO 9001:2000 certified in testing and assessment.

Commenting on this partnership, KS Muralidhar, CEO, Learnsmart India, said, “We are pleased to partner with Tata Sky and add one more exciting medium to expand our diagnostic, self-assessment learning experience, from the Internet to television. Television can be an extremely powerful teaching tool with the potential of enhancing every aspect of the academic curriculum. We are confident that this new medium, which is hugely popular with children of all ages, will motivate students to use broadcast technology not just to entertain, but also to complement their efforts to become scholastically successful.”

“We believe that the purpose of television, besides providing entertainment, must be to also impart knowledge and enhance the learning skills in children, especially as television viewing consumes a large part of their leisure time. It has been our constant endeavour to provide value-added services to our subscribers in the field of education, and our partnership with will only strengthen our existing offering,” said Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd.

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