Top Story


Home >> Media - TV >> Article

2-min video: There will be a delay in DAS Phase II: Preet Dhupar

Font Size   16
2-min video: There will be a delay in DAS Phase II: Preet Dhupar

Though the first phase witnessed a three-month delay, many broadcasters are confident of meeting the March 31 deadline of Phase II.

The Ministry of Information and Broadcasting has been constantly monitoring the preparedness for the implementation of digital addressable cable TV system in the 38 cities of DAS Phase II. Recently, Secretary, Information and Broadcasting, Uday Kumar Varma expressed optimism over meeting the deadline. He shared that, as per the review done by the Ministry last week, approximately 60 per cent digitisation has taken place.

It has been estimated that 1.60 crore set top boxes (STBs) will be required, of which nearly 1 crore STBs have already been installed. Varma further said that MSOs from most cities, except a few cities like Ranchi, Srinagar, etc. have reported satisfactory progress.

In lieu of this, we asked Preet Dhupar, COO, BBC India to share her views on DAS Phase II. “I think digitisation will definitely happen in the long run but there will be a delay,” she said.

She further added that challenges will be there. Looking at lessons learnt from Phase I, there will be issues such as non-availability of STBs, awareness levels, etc. and they will only be more amplified in Phase II. “Targeting 38 cities is not a small task under any circumstances,” said Dhupar.

To know more on what Dhupar has to say, watch the video

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...