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2-min video: There will be a delay in DAS Phase II: Preet Dhupar

2-min video: There will be a delay in DAS Phase II: Preet Dhupar

Author | Abid Hasan | Thursday, Mar 21,2013 7:10 PM

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2-min video: There will be a delay in DAS Phase II: Preet Dhupar

Though the first phase witnessed a three-month delay, many broadcasters are confident of meeting the March 31 deadline of Phase II.

The Ministry of Information and Broadcasting has been constantly monitoring the preparedness for the implementation of digital addressable cable TV system in the 38 cities of DAS Phase II. Recently, Secretary, Information and Broadcasting, Uday Kumar Varma expressed optimism over meeting the deadline. He shared that, as per the review done by the Ministry last week, approximately 60 per cent digitisation has taken place.

It has been estimated that 1.60 crore set top boxes (STBs) will be required, of which nearly 1 crore STBs have already been installed. Varma further said that MSOs from most cities, except a few cities like Ranchi, Srinagar, etc. have reported satisfactory progress.

In lieu of this, we asked Preet Dhupar, COO, BBC India to share her views on DAS Phase II. “I think digitisation will definitely happen in the long run but there will be a delay,” she said.

She further added that challenges will be there. Looking at lessons learnt from Phase I, there will be issues such as non-availability of STBs, awareness levels, etc. and they will only be more amplified in Phase II. “Targeting 38 cities is not a small task under any circumstances,” said Dhupar.

To know more on what Dhupar has to say, watch the video

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