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140 channels not following TRAI’s ad-cap rule

140 channels not following TRAI’s ad-cap rule

Author | exchange4media News Service | Tuesday, May 12,2015 2:02 PM

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140 channels not following TRAI’s ad-cap rule

The Telecom Regulatory Authority of India (TRAI) has released the names of 140 channels that are not following its 10+2 ad cap rule. 
As per TRAI, as many as 101 entertainment channels and 39 news channels have violated the TRAI norms of 10+2 ad cap regulation between February 30 and March 1, 2015 during the peak hours of 7-10 pm slot.

According to TRAI, rest of the News channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7pm – 10pm).

Some of the top news channels not abiding by the directive include India TV, ABP News, CNN-IBN, Aaj Tak, CNBC TV-18, NDTV 24X7, Headlines Today, and Times Now.

In the pay channels (non-news) category, the channels that are defying the ad cap ruling include channels from 9X Media, Star India, Multi Screen media, Discovery Communications, SUN TV Network, The Walt Disney Company (India), ZEEL and Viacom18.

It further states that rest of the Pay Non-news channels are carrying less than 12 minutes of average duration per hour of advertisements (Commercial & Self promotional) during peak hours (7pm - 10 pm).

To view the entire list, follow the link:
http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/Final-News.pdf

Tags: TRAI | TV channels

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