Nimbus Media Solutions, the broadcast ad sales arm of Nimbus Communications Ltd, has announced that the total number of advertisers across SaharaOne and Doordarshan for the ongoing India-England 2006 cricket series has increased from 11 in the first Test to 21 from the second Test onwards. Nimbus Communications is the global media rights partner of the Board for Control of Cricket in India (BCCI).
Leading amongst the new advertisers joining the already impressive list are Raymonds, Asian Paints, Colgate, Ranbaxy and BSNL. Ambuja Cements comes in for the ODI series. Ranbaxy joins TCL in contracting with Nimbus directly as their media buying agency could not reach terms with Nimbus.
Said Raju Udupa, Vice-President, Nimbus Media Solutions, “We are gratified with the continuing growth of business from leading brands and expect that by early next week; we will be completely sold out.”
Nimbus is also conducting direct negotiations with a leading two-wheeler brand, a leading mobile company, a multinational TV/durables brand and a beverages company, all of whom have a strong relationship with cricket; and expects to announce deals with each of them over the next two days.
The broadcast sponsors for the series are TVS, Reliance Infocomm, Coca-Cola, IndianOil and General Motors.