The broadcasting fraternity had high hopes with the coming of Modi government. Growth of media sector backed by strong policy reforms were on the wishlist of most broadcasters. As Modi government is about to complete one year in power, we speak to a few broadcasters on their opinion about how the govt has fared in one year.
Times Network CEO and MD, M K Anand said, “Media does well when there is overall buoyancy in the economy. The last year has been great for us.”
The I&B Ministry under Modi government expedited a few processes such as clearing of pending licenses for news and non-news channels, postponing cable digitisation deadline, giving notices to channels against defamatory news, among other things.
Samir Ahluwalia, CEO, Content, Zee Media Corp said, “The last one year has been extremely busy for the media given the slew of policy initiatives by the Modi government. This area of reportage was in induced coma for a very long time. Going forward, I expect the media to play a greater role in ensuring words are put into action and government policy reaches every Indian.”
Ashwin Padmanabhan, EVP & Business Head, RBNL said, “Over the last one year, the government has implemented significant changes to revive the economy and their ‘Make in India’ vision has instilled positivity across multiple sectors. With reference to Media and Entertainment, we are still awaiting a further update on the Phase III announcement, a move that will be immensely beneficial for the radio industry. Although there have been no major steps taken in terms of television so far, with the overall progressive vision, we are hopeful that the industry will benefit in the long run.”
From revenue point of view, General Election provided a good boost the television sector in terms of advertisement from both the leading parties.
Sharing his opinion, Abhay Ojha, Senior Vice President- Head Sales & Marketing, News Nation said, “Looking back at the year gone by, the Election really boosted revenues. The financial year was good for the news channel. With Modi government coming in power, it has given news every single day.
The drawback he pointed out was the postponement of cable digitisation. He said, “It will impact the broadcasters especially major Hindi news channels are free to air. Completion of digitisation will really help.”
Anurradha Prasad, Chairperson and MD, BAG Network said, “Not much has changed from media perspective; radio industry has to go for auction that’s good. If the economy is in good condition, media will be in better health.”
In the coming years, the government needs to look at reforms in the media industry and eliminating policy hurdles that have held the sunrise sector back for many years.