In week 45 (November 2 – 8, 2014) of the Hindi GEC universe, most of the top Hindi GECs saw a dip in their ratings, with the exception of Colors that saw its ratings increase during the week. The only change in the standings during the week is Life OK moving back to No.4 spot as SAB TV’s ratings declined. According to data sourced from TAM subscribers, Star Plus at the top saw its ratings decline to 610 million GVTs this week from 655 million GVTs in week 44 (October 26 – November 1, 2014). The channel saw the biggest decline among others during the week.
Colors in second spot continued to grow its hold in the Hindi GEC space and saw an increase in its ratings to 486 million GVTs in week 45 from 457 million GVTs in week 44.
Zee TV in No.3 spot too saw it ratings fall marginally. The channel saw its ratings decline from 405 million GVTs in week 44 to 394 million GVTs in week 45.
Coming back to No.4 spot is Life OK that managed this despite its ratings not increasing by much and on the back of SAB TV’s decline. Life OK’s ratings stayed at 305 million GVTs in week 45, the same as last week with a very marginal increase in its ratings.
Though Life OK’s ratings managed to remain unchanged SAB TV slipped in its ratings and fell back this week to No.5 spot in the ratings chart. The channel saw its ratings decline from 307 million GVTs in week 44 to 285 million GVTs in week 45.
Sister network channel Sony Entertainment Television (SET) saw a decline in its ratings after it managed to gain ground last week. The channel’s ratings declined from 285 million GVTs in week 44 to 245 million GVTs in week 45.
Big Magic saw a big rise in its ratings and had grown by 22% this week and move above Rishtey. In week 45 its ratings increased to 69 million GVTs from 56 million GVTs last week.
Rishtey on the other hand saw its ratings dip from 50 million GVTs in week 44 to 44 million GVTs in week 45.
New GECs Zindagi and Sony Pal did not see much change in the ratings although Sony Pal saw a very marginal decline in ratings. While Zindagi saw a very marginal increase to 31,475 GVTs in week 45 from 31,302 GVTs in week 44. Sony Pal saw it very marginal decline from 31,405 GVTs in week 44 to 30,710 GVTs in week 45.
Sahara One saw its ratings stay the same in week 45 from the previous week at 10 million GVTs.