Top Story


Home >> Media - TV >> Article

Week 4 ratings: Zee, Life OK and SAB slip; Star Plus rises

Font Size   16
 Week 4 ratings: Zee, Life OK and SAB slip; Star Plus rises

Star Plus has again retained the No. 1 position among Hindi GECs in week 4 (January 18-24) too. According to data sourced from TAM subscribers, in week 4, leader Star Plus’ ratings shoot up to 659 million GVTs from 613 in week 3 and 2. In week 2 (January 4-10), the channel’s ratings had dropped significantly to 613 million GVTs from 654 in the first week.

Sony Entertainment Television (SET) also witnessed a rise in its viewership. The channel recorded 238 million GVTs compared with 235 in the previous week. Colors retained its ratings at 485 million GVTs this week just as it did in week 3. However, all other GECs saw a decline in their ratings.

Zee TV is one of the top channels that witnessed a drop in its viewership this week. The channel’s ratings declined to 408 million GVTs from 417 in week 3. In week 2, the channel had recorded 433 million GVTs.

SAB TV’s ratings continued to slip even this week. In week 4, the channel’s ratings dipped to 305 million GVTs compared with 318 in week 3. In week 2, SAB TV had recorded 328 million GVTs.

Similarly, Life OK also saw its ratings fall to 299 million GVTs this week from 316 in week 3. In week 2, the channel’s ratings were recorded at 339 million GVTs. 

However, Zee Anmol saw its ratings increase to 96 million GVTs this week from 87 in week 3. Star Utsav witnessed a partial drop in its ratings. The channel recorded 79 million GVTs compared with 80 in week 3.

Big Magic continued to see its ratings fall to 49 million GVTs in week 4 from 57 in week 3 and 62 in the week earlier. Rishtey’s ratings dipped to 48 million GVTs in week 4 from 52 the last week.

Sony Pal, which had recorded its ratings rise marginally to 29 million GVTs in week 3 from 28 in week 2, witnessed a drop in viewership. The channel’s ratings dropped to 26 million GVTs this week.

Zindagi continued facing a drop in its ratings. The channel recorded 21 million GVTs in week 4 compared with 24 in week 3 and 30 in week 2.

Sahara One saw its ratings slip partially to 9 million GVTs in week 4 from 11 the last week. Epic channel also recorded a dip in its ratings at 7 million GVTs this week from 8.3 in week 3.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...