Top Story


Home >> Media - TV >> Article

Week 4 ratings: Zee, Life OK and SAB slip; Star Plus rises

Font Size   16
 Week 4 ratings: Zee, Life OK and SAB slip; Star Plus rises

Star Plus has again retained the No. 1 position among Hindi GECs in week 4 (January 18-24) too. According to data sourced from TAM subscribers, in week 4, leader Star Plus’ ratings shoot up to 659 million GVTs from 613 in week 3 and 2. In week 2 (January 4-10), the channel’s ratings had dropped significantly to 613 million GVTs from 654 in the first week.

Sony Entertainment Television (SET) also witnessed a rise in its viewership. The channel recorded 238 million GVTs compared with 235 in the previous week. Colors retained its ratings at 485 million GVTs this week just as it did in week 3. However, all other GECs saw a decline in their ratings.

Zee TV is one of the top channels that witnessed a drop in its viewership this week. The channel’s ratings declined to 408 million GVTs from 417 in week 3. In week 2, the channel had recorded 433 million GVTs.

SAB TV’s ratings continued to slip even this week. In week 4, the channel’s ratings dipped to 305 million GVTs compared with 318 in week 3. In week 2, SAB TV had recorded 328 million GVTs.

Similarly, Life OK also saw its ratings fall to 299 million GVTs this week from 316 in week 3. In week 2, the channel’s ratings were recorded at 339 million GVTs. 

However, Zee Anmol saw its ratings increase to 96 million GVTs this week from 87 in week 3. Star Utsav witnessed a partial drop in its ratings. The channel recorded 79 million GVTs compared with 80 in week 3.

Big Magic continued to see its ratings fall to 49 million GVTs in week 4 from 57 in week 3 and 62 in the week earlier. Rishtey’s ratings dipped to 48 million GVTs in week 4 from 52 the last week.

Sony Pal, which had recorded its ratings rise marginally to 29 million GVTs in week 3 from 28 in week 2, witnessed a drop in viewership. The channel’s ratings dropped to 26 million GVTs this week.

Zindagi continued facing a drop in its ratings. The channel recorded 21 million GVTs in week 4 compared with 24 in week 3 and 30 in week 2.

Sahara One saw its ratings slip partially to 9 million GVTs in week 4 from 11 the last week. Epic channel also recorded a dip in its ratings at 7 million GVTs this week from 8.3 in week 3.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’