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Week 3 ratings: All Hindi GECs record a decline; Star Plus and SET hold ground

23-January-2015
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 Week 3 ratings: All Hindi GECs record a decline; Star Plus and SET hold ground

In week 3 (January 11-17), while Star Plus and Sony Entertainment Television (SET) ratings remained the same, all other top Hindi GECs saw a decline in their viewership. Life OK registered the largest dip and has ranked after SAB TV.

According to data sourced from TAM subscribers, this week saw leader Star Plus’ ratings stay the same as last week at 613 million GVTs. In week 2 (January 4-10), its ratings dropped significantly to 613 million GVTs from 654 in week 1.

Colors saw its ratings fall to 485 million GVTs from 510 in week 2. In week 1 its ratings were recorded at 520 million GVTs.

Zee TV also saw its ratings decline this week. The channel’s ratings were recorded at 417 million GVTs from 433 in week 2. Last week, the channel’s ratings had increased partially from 430 million GVTs in week 1.

SAB TV’s ratings continued to fall even this week. In week 3, the channel’s ratings slipped to 318 million GVTs from 328 in week 2. It suffered a setback last week as its ratings dipped to 328 million GVTs from 335 in week 1.

Similarly, Life OK also saw its ratings reduce to 316 million GVTs this week from 339 in week 2. Last week, the channel had seen a partial increase in its ratings from 338 million GVTs in week 1. 

SET’s ratings remained the same at 235 million GVTs like in the previous week. In week 2, its ratings had slid down to 235 million GVTs from 264 in week 1.

Zee Anmol saw a decline in its ratings to 87 million GVTs in week 3 from 93 in week 2, while Star Utsav also slipped to 80 million GVTs from 87 last week.

Big Magic saw its ratings decline marginally to 57 million GVTs in week 3 from 62 in week 2. Rishtey, on the other hand, saw its ratings fall to 52 million GVTs in week 3 from 63 the last week.

Sony Pal’s ratings increased marginally to 29 million GVTs this week from 28 in week 2. Zindagi saw its ratings decline to 24 million GVTs from 30 in week 2.

Sahara One saw its ratings increase partially to 11 million GVTs in week 3 to 10 the last week. Epic channel’s ratings continued to rise steadily to 8.3 million GVTs this week from 7.6 in week 2.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.